Do you have something you really want to share with the world? Perhaps you want to grow your business by teaching a skill that can help people achieve something you know a lot about. Whatever it might be, you have probably considered creating an elearning course at some point. The problem you keep running into is that you still haven’t started yet….why?
Online courses can be very lucrative. Once you have put the product together, you can sell it time and time again through enrollments and actually create a business doing something you love. The challenge comes when you begin to think about everything you need to get done to actually make your course worthwhile for the students enrolling. There is a lot to consider after all. You not only need to have the slides or video content for the lectures, you also need worksheets, workbooks, a platform to host your content and then there are all the marketing resources you need to actually bring awareness to your course.
Everyone has something to share, we are all unique. This means we should all be able to create an online course to become true producers in the information age. If you ever felt intimidated by the idea of creating an elearning course, this post is for you. We are going to be uncovering what it takes to create a course in a single weekend. Step by step.
Choose an Ecourse Topic
Before you get started, you will need to decide on a topic for your ecourse. This is important as it helps you define who benefit most from your course as well as what the learning outcomes will be.
There are a few factors to consider when deciding on what you will be teaching in your course. If you want your ecourse to sell well, you will need to also make sure your course is marketable. There are three questions you ask yourself to reach a conclusion on whether your course will sell. These are:
Is there a demand for this information? Are people actively talking about it and looking for detailed answers?
What is currently not available through a simple Google search.
How are similar courses performing? What are they missing in terms of content that you could fill the gap with.
Establish Learning Outcomes
Now that you have a topic in mind, you will need to set the learning outcomes for your course. This will help your students understand exactly what they will be learning throughout the course and is essentially how they will go from A to B.
This will also help you market your course by understanding the problem faced by your potential students and offering your course as solution. Clearly defined learning outcomes will make it much easier for them to see your course as solution as they will know exactly what is involved.
Grab a pen and paper and write out the answers to the following questions.
What new skills will your students be able to demonstrate at the end of your course.
What new knowledge would they be able to convey if asked questions about the course topics?
What problems would they have overcome following your course.
Remember to double check how in demand these learning outcomes are. You will ideally see the information you present in your course as knowledge gold.
Begin Compiling Course Content
The earlier steps should take you no more than an hour or two. The bulk of your work when building your course is going come from this step. Keep in mind this is where a lot of people procrastinate, give up, have doubts or just plain change their mind because it can bring up a lot of uncertain feelings. You want to be the one out of many that actually has the willpower to get through this and create your course. Keep in mind, you want to have this done over the weekend so there is really no time to delay or listen to those thoughts steering you the other way.
This is where you might need some help. To make it easy to get through this step, DaringTwo created customisable ecourse templates. For those who want to create a course in just a weekend, having a template is essential since it will save your countless hours, money and procrastination to actually make a finished product.
Once you have picked out a template, you can get started filling out the slides with your course content. Keep your learning outcomes in mind and begin breaking your courses down into modules, each one relating to a particular learning outcome.
With the templates, you can create multiple pages to make your course as long or as short as is needed. You can also create the worksheets and workbook to make your course interactive and easy to put information into practice by coming up with questions related to the content.
Decide on Your Delivery Method
There are a few different ways you can deliver your course. Have a think about your content and how you could best present it. Most likely, you will want to create a video around your slides and have your voice overlayed. This will be another time consuming step so if we assume that the previous steps took you an entire Saturday, this will most likely take up most of your Sunday.
Another method you might like to use would be the ‘talking head’ method. This involves you talking in front of a green screen which you can then superimpose your head into the course as you deliver the content. Getting your face out there is especially useful if you are an influencer or would like to build your personal brand.
If you would like to go as cheap, easy and fast as possible, you could always screen capture as you talk through the slides. This will take most of the resistance and overthinking out of the process since you can realistically do this method in single takes. Remember the goal is to get your course out as soon as possible, you can improve later on once you start seeing some traction.
Which Elearning Platform to Sell Your Course On?
With countess elearning platforms to choose from, it can be a challenge to know which is best for your course.
There are three different types of elearning platforms, each have their own pros and cons. The three types are:
Online course marketplaces - These offer a wide variety of courses for low prices. There is a lot of competition here but also a lot of potential students visiting the site which might find your course. If you don’t have a big budget to spend on marketing and want to start making sales fast, this would be a good choice.
Learning Management Systems - These are more geared towards higher ticket courses and usually give you more control over your course. The disadvantage is you will have to do a lot of the marketing yourself. We will cover marketing as well so these are well worth considering if you have a very niche course and your own marketing channels.
Plugins or Software on Your Website - This would be recommended for advanced course creators. You can keep your students on your website and present your course through specialised plugins. The advantage is that you have full control over your course however the marketing aspects will be entirely on you. You will also be responsible for all customer support and management.
Marketing Your Course Before Launch
Now that we are coming to the end of a busy weekend, you need to start getting the word out about your course. This could take a little longer than the remaining hours of your Sunday but consider the hard work done, you have created your course!
There is quite a bit you can do to promote your ecourse. One of the most effective way is to create a lead magnet and offer it for free to your email list, Facebook group, on a blog post or any other social media. You can also use paid advertising to send out a free piece of your course in the form of an ebook to entice new students to enroll.
Since we don’t have a whole lot of time to be creating an ebook, you can use one of DaringTwo’s ebook templates. These customisable templates have everything formatted and ready to go for you to create beautiful, professional ebooks. Don’t forget to mention your course at the end of your ebook!
Other ways you can get word out about your course or to send out your lead magnet is by partnering with influencers, running an affiliate program or start a content marketing plan to share information that would be demanded by potential students of your course.
You are now ready to launch. Remember to keep marketing over the next 12 - 18 months to keep a consistent flow of students and over time you can build your course up to a six or even seven figure program. Never stop improving and building on what you started and the results will speak for themselves!
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